According to Motor Authority, Toyota's VP of powertrain development Masatami Takimoto has said that by 2020 hybrids would become the company's standard drivetrain, and that hybrids would account for "100 percent" of the automaker's new cars.
Takimoto also said that Toyota expected to improve the profitability of hybrids to bring their price margins up to the same level as gasoline-only cars by 2010. Due to expensive components such as batteries and electric motors, hybrids are currently more expensive to produce and less profitable than regular gasoline-engine cars.