Toyota to double global production of hybrid vehicles by 2012

Toyota plans to double its global production of hybrid vehicles in about two years, positioning such fuel-sipping cars as a core profit earner. The automaker recently notified parts suppliers that it intends to roll out about 800,000 hybrids domestically in 2010, with the figure to be raised to around 900,000 in 2011 and 1.1 million in 2012, the Nikkei reported. Toyota's 2009 hybrid vehicle output was estimated to be around 500,000.

Toyota also plans to sell an additional 10 new hybrid models from minivans, subcompacts to luxury cars within a few years, on top of its current lineups such as the 2010 Toyota Prius, Sai and Lexus HS250h. The world's biggest automaker now makes about 90% of its hybrid vehicles at home in Japan. In 2011, hybrids will likely account for about 30% of all vehicles that Toyota manufactures in Japan, up from the projected figure of about 20% for 2009, the Nikkei said. The petrol-electric Toyota Prius hybrid car was the best-selling car in Japan in 2009, becoming the first hybrid to top the annual rankings, with sales almost tripled from the previous year.

- In spite of the global recession, it looks like Toyota is on a roll with its hybrid line-up. And these plans are not new. The Asians including the Japanese and Chinese are reputed for long-term thinking. Back in 2005, Toyota announced plans to go to an all-hybrid vehicle model line-up. And this paragraph quotes from a 2006 entry : "Toyota Motor said that it would double the number of hybrid models it offers to 14 by the early years of the next decade as part of its effort to meet higher demand for fuel-efficient vehicles". I'll be looking out for Toyota to continue to execute on its plans to bring the next generation of lithium-ion powered hybrid, plug-in and EV technology to the rest of its line-up.

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