Cumulative worldwide sales of Toyota hybrids have topped the 500,000 mark, with approximately 513,000 units sold worldwide by the end of October this year. The majority of those sales (426,800, or 83%) come from the Prius.
Toyota launched the Prius - the world's first mass-produced hybrid vehicle - in Japan in 1997 and began selling it in North America, Europe and elsewhere in 2000. In 2003, Toyota introduced in the second-generation Prius a new-generation hybrid system. In 2005, it expanded use of this system to SUVs in the form of the Lexus RX400h (Harrier Hybrid in Japan) and the Highlander Hybrid (Kluger Hybrid in Japan).