Toyota aims to sell one million hybrids by 2010

business-times.asia1.com.sg :

Currently, Toyota produces a worldwide total of 400,000 hybrids, according to Yoshihiko Matsuda, the chief engineer for the RX400h. 'We have been trying to reduce the cost of hybrids since the introduction of the first-generation Prius,' he says, adding that Toyota cannot concentrate on achieving cost reduction unless it concentrates on every component of the hybrid car, including the battery, motor generator, inverter and ECU.

He says the carmaker's goal is to sell one million hybrids in 2010, a 150 per cent increase over four years, adding: 'That is the target, but the customer will have to make the choice.'

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