Sony to sell ultra-thin OLED TVs this year

Sony said it planned to start selling ultra-thin TVs using organic light-emitting diode (OLED) technology this year, aiming to become the first to market with a TV using the promising next-generation display. Several companies are investing in OLED technology because it can produce bright, colorful images and does not require a backlight as do liquid crystal displays (LCDs), allowing for a thinner panel. OLED panels are also said to be energy-efficient and good at reproducing fast-moving images.

At a display forum in Tokyo, customers, suppliers and even rival TV makers turned their backs on 50-inch and bigger TVs to throng before Sony's tiny 11-inch OLED TVs. "LCD and plasma displays look faded in comparison," said a Denso Corp. employee who declined to be named, fighting to take a picture of the new TVs.

OLED displays are already used in digital cameras, cellphones and other devices with relatively small panels. But cost and technology hurdles have so far prevented them from being mass produced for use in larger equipment such as TVs. "It won't be easy for OLED TVs to replace LCD TVs, but we would like to turn OLED TVs into a big new business," Sony Executive Deputy President Katsumi Ihara said in a speech at the display forum.

(2007-04-25 14:08:13 SGT) [Tech] Permalink

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