Thursday November 10, 2005

Small cars staging big comeback

peakoil.com -> cnn.com :

While America's long love affair with enormous SUVs may be waning, a new market is being discovered at the other end of the scale. Very small cars are making a comeback.

Last week, Toyota unveiled the Yaris, which is smaller and less expensive than the popular Toyota Corolla. Honda will be introducing the Fit and Nissan plans to roll out the Versa. Hyundai and Kia have recently introduced redesigned versions of the Hyundai Accent and the Kia Rio. Next year, Chevrolet will be releasing a redesigned Aveo.

In this market segment, cars have two major selling points. They're dirt-cheap and they're fuel-efficient. Car companies aren't expecting huge sales volume from cars like these, but these cheap models offer car companies a way to get new, young buyers into the showroom and get them hooked on the brand.

See also :

1. Ford, GM SUV sales nosedive
2. Delphi Files for Bankruptcy
3. GM posts massive quarterly loss
4. China to promote small cars to save energy

(2005-11-10 13:11:12 SGT) [Energy] Permalink

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