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20070213 Tuesday February 13, 2007

Richard Branson offers $25 million global warming prize

news.yahoo.com :

Airline tycoon Richard Branson announced on Friday a $25 million prize for the first person to come up with a way of scrubbing greenhouse gases out of the atmosphere in the battle to beat global warming.

Flanked by climate campaigners former U.S. Vice President Al Gore and British ex-diplomat Crispin Tickell, Branson said he hoped the prize would spur innovative and creative thought to save mankind from self-destruction. "Man created the problem and therefore man should solve the problem," he told a news conference to reveal the Virgin Earth Challenge.

The winner will have to come up with a way of removing one billion tonnes of carbon gases a year from the atmosphere for 10 years - with $5 million of the prize being paid at the start and the remaining $20 million at the end.

See also :

1. Branson commits $3 billion to fight global warming
2. Virgin Fuel : Branson's next big bet

(2007-02-13 12:32:18 SGT) [Env] Permalink

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