Japanese domestic new-car sales fell for a fifth consecutive month to hit a 30-year low in November of 305,569 units, excluding minicars (which are treated separately) - an 8.2% drop year on year. The biggest reason for sluggish new-car sales seems to be the growing popularity of minicars. Buoyed partly by high gasoline prices, cumulative minicar sales from January to November came to 1.79 million units, up 2.6%.
Toyota and Nissan both suffered sharp declines in sales in November, year-on-year. Toyota was down 12.3% to 140,000 units, excluding Lexuses. Nissan declined 20.3% sales to 49,000 units. In contrast, Honda increased sales by 3% to 37,000 on strong demand for the Step Wagon and other subcompacts.