American computer maker Dell has opened its second customer call center in the Philippines. Dick Hunter, Dell's vice president for customer experience, said the company plans to hire about 100 people per month until it reaches the target of about 2,600 employees. Philippine Trade Secretary Peter Favila said Dell had infused investments of 466 million pesos ($9.7 million) for the second call center.
The call center industry is one of the fastest growing sectors in the Philippines, which has a large pool of college-educated workforce easily trained for English-language customer assistance. The Contact Center Association of the Philippines projects the local call center business to become a $7.3 billion industry by 2010. It employed almost 180,000 people last year.