The 2010 Honda Insight hybrid was Japan's 10th-best-selling new car in Feb 2009, excluding minicars, according to figures from the Japan Automobile Dealers Association. The Honda Insight made No. 10 in the category of vehicles with engines of 660cc or larger, beating the Toyota Prius hybrid. The Toyota Prius came in 12th, with its sales falling 20% from a year earlier. But sales of the Prius will likely pick up once Toyota releases the 2010 Toyota Prius in May 2009. Toyota also plans to continue selling the current Prius at a lower price even after the new one is launched.
- Fancy new hybrid cars have got to be a pretty tough sell in this economic climate and with oil prices hovering around the $40 level at this moment. That hasn't stopped Toyota and Honda from trying and we've got to give them some credit for that. Especially Honda for having the foresight to work towards this more cost-competitive Insight hybrid model way before the credit crisis hit.