Honda, Toyota and soaring gasoline prices

Automotive News has compiled a fuel economy report card of the Big 6 automakers - General Motors, Ford Motor Co., DaimlerChrysler, Toyota, Nissan and Honda. The report card considers the median household income of an automaker's customers, percentage of light trucks in each company's lineup, average fleetwide fuel economy and the company's green image. The research leads to a clear conclusion: Honda and Toyota will do best if gasoline prices continue to rise.

Ford, DaimlerChrysler and GM appear the most exposed to gasoline price hikes, largely because they sell a higher proportion of light trucks. Their customers also tend to have less household income, their corporate average fuel economy ratings are worse, and they have a poorer public image when it comes to environmental sensitivity.

With a product mix dominated by cars, Honda would seem the obvious choice to have the best fleet fuel economy ratings. Sure enough, the EPA calculates Honda's corporate average fuel economy rating at 25.1 mpg [10.7 km/l] - the best among the Big 6. Toyota was second, followed by Nissan. Pulling up the rear was Ford, with a fleet CAFE rating of 19.5 mpg [8.3 km/l]. And as for green image, both Toyota and Honda can credit that to early development of hybrid vehicles.

(2006-06-29 12:46:01 SGT) [Energy] Permalink

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